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Matthias Hombauer

How to reach your fans directly via Messenger?

Matthias used Instagram Stories and Facebook Messenger to reach #1 of Amazon’s Top 100 Free list within 24 hours.

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**Phase 1: Growing the Messenger Audience

Austrian shutterbug Matthias Hombauer recently published his Beginners Guide to Concert Photography, the definitive guide for photographers wanting to specialise in shooting live music performances.

As many other authors in this day and age he opted to offer his book for free for a limited time via Amazon Unlimited for promotional gain. Matthias launched an Instagram Story to his 12k followers asking them to swipe up and send him a messages.


Amazon’s Top 100 Free
The book climbed to 1 Best Seller in Digital Photography after <24 hours

**Phase 2: The Campaign

A few days later Matthias used his new won direct to fan channel successfully to drive downloads for his book on Amazon. Within less than 24 hours 90% opened his message and 50% clicked through to download his book, which subsequently climbed to the very top of Amazon’s Digital Photography charts.

Summary: One campaign with zero budget resulting in the #1 place in the Top 100 Free chart on Amazon


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Matthias Hombauer
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